You lose the sale
Whoever holds the Buy Box takes the overwhelming majority of orders on a listing. Undercut by a few cents and the traffic you paid for converts into someone else’s revenue.
Coming soon · Private beta
Unauthorized resellers are sitting on your listings, undercutting your price and collecting the customer you paid to earn. Reroute finds every one of them, builds the evidence, and helps you win the Buy Box back.
We’ll email the moment early access opens. Beta seats go out in the order signed up.
$27.40
The leak
Whoever holds the Buy Box takes the overwhelming majority of orders on a listing. Undercut by a few cents and the traffic you paid for converts into someone else’s revenue.
One reseller breaking MAP drags every other channel down with it — and your authorized partners are the first to ask why they should hold the line.
Stale stock, damaged boxes, no warranty, no support. The one-star review lands on your brand, not on the seller who caused it.
How Reroute works
We watch every ASIN in your catalog and every seller on it, hour by hour. When the Buy Box changes hands you know immediately — who took it, at what price, and how long they’ve held it.
Reroute assembles the paper trail: pricing history, MAP violations, test-buy records and lot tracing that point back to the distributor leaking your inventory.
Enforcement notices, distributor pressure and pricing moves — coordinated and tracked in one place, until the Buy Box reads sold by you again.
Marketplace coverage
Amazon first, the rest on the roadmap. Early access members help set the order.
Reroute is in private beta. Add your email and we’ll reach out as seats open — earliest signups first.
Get early access